A Devotional Film Nobody Budgeted For Has Now Beaten Toxic, Peddi And Jana Nayagan

Hanuman Ansh has reached ₹352 crore worldwide gross on day 46, overtaking three of the year's biggest star vehicles from three different industries.
Illustrated title card of a devotional film scene against temple architecture

Hanuman Ansh Crosses ₹350 Crore

Hanuman Ansh has crossed ₹3.5 billion worldwide, reaching a reported ₹352 crore in worldwide gross on its 46th day in cinemas, according to Gulf News.

In doing so it has passed Vijay’s Jana Nayagan at ₹324 crore, Yash’s Toxic at ₹341 crore and Ram Charan’s Peddi at ₹342 crore. Three tentpoles, from Tamil, Kannada and Telugu cinema respectively, each fronted by a major star, each made at a budget that Hanuman Ansh’s producers would not recognise.

Bengaluru Baath reported this film crossing ₹300 crore on Sunday. Six days later the relevant number is not the total. It is the fact that it is still climbing in week seven.

What Happened

The figures reported by Gulf News on 22 September break down across metrics, and the distinction matters.

The film stands at ₹276 crore India net and ₹326 crore India gross over 46 days, with overseas collections of $2.8 million across three weeks, producing the ₹352 crore worldwide gross figure.

Gulf News characterises the film as a modest-budget production that built momentum through word of mouth from its fourth week onward, which is close to the inverse of how a modern Indian release normally behaves.

The comparison set is the story. Jana Nayagan is Vijay’s final film before he took office as Tamil Nadu Chief Minister. Toxic is the Geetu Mohandas film with Yash, made on a budget reported in the ₹500 crore range. Peddi is a Ram Charan vehicle. Hanuman Ansh, built around the Uttarakhand saint Neem Karoli Baba, has outgrossed all three.

The Numbers

Where the film sits as of 22 September 2026, per Gulf News:

Metric Territory Figure Period
Net collection India ₹276 crore 46 days
Gross collection India ₹326 crore 46 days
Gross collection Overseas $2.8 million 3 weeks
Gross collection Worldwide ₹352 crore 46 days
Overtaken: Jana Nayagan Worldwide ₹324 crore Lifetime to date
Overtaken: Toxic Worldwide ₹341 crore Lifetime to date
Overtaken: Peddi Worldwide ₹342 crore Lifetime to date

 

All figures as reported by Gulf News on 22 September 2026. These are trade-tracked estimates, not audited or producer-certified figures, and other trackers may differ. The production budget has not been officially disclosed.

Why It Matters

The ordering of that list is the most uncomfortable thing to happen to Indian film economics this year.

Three films made on star-driven budgets, marketed nationally, released wide, have been overtaken by a devotional film that opened small and grew. Toxic in particular has been the subject of reporting all month about a collapsed digital rights valuation against a budget that may have exceeded ₹500 crore. Hanuman Ansh has beaten it on gross while presumably costing a fraction of it, which means the gap in actual profitability is not comparable at all.

There is a second-order point about run length. A film still adding meaningfully to its total on day 46 has a completely different risk profile from one that front-loads a ₹145 crore opening day. The front-loaded model depends on a marketing spend that must be committed before anyone knows whether the film works. The word-of-mouth model spends less and takes longer, and is only available to films people actually want to recommend.

Indian distribution is built almost entirely around the first model.

The Bigger Picture

Bengaluru Baath has argued this month that the devotional film is no longer a curiosity but a category, following Mahavatar Narsimha becoming India’s first ₹1 billion animated film on a mythological premise.

Hanuman Ansh strengthens that considerably, and it also complicates the easy version of the story. The point is not that Indian audiences want religious films. It is that a large audience in smaller cities and towns, which the industry spent a decade under-serving in favour of premium metro multiplexes, will turn out in enormous numbers for the right film and keep turning out for weeks.

That audience is also the one that the exhibition business is now chasing, with PVR INOX expanding into tier-three markets on budget ticketing. The films performing best in that segment and the screens being built for that segment are converging, and the star-vehicle model sits somewhat awkwardly between them.

The commissioning wave is coming. The risk, as always, is that the industry copies the genre and misses the method.

Bengaluru Baath Take

Put the four titles in a row and the whole argument about Indian film budgets writes itself. Vijay, Yash and Ram Charan, three enormous stars, three enormous budgets, all behind a film about Neem Karoli Baba that grew by word of mouth from week four. We are not going to pretend gross is profit, because it is not, but the profit comparison is even less flattering to the expensive ones. The number we care about is not ₹352 crore. It is day 46. Nothing in Indian distribution is designed for a film that keeps earning in week seven, which is precisely why nobody saw this coming.

More On Bengaluru Baath

Sources

  1. Gulf News, “Hanuman Ansh crosses Rs 3.5 billion worldwide, beats Toxic, Peddi and Jana Nayagan at box office”, 22 September 2026
  2. Bollywood Hungama, “Hanuman Ansh Box Office Collection, India, Day Wise”, September 2026
  3. Wikipedia, “List of 2026 box office number-one films in India”, September 2026