Bengaluru Baath is a digital entertainment and pop-culture publication covering Indian cinema, OTT, music, fashion and internet culture. Our readers come to us for films, and stay for everything the industry throws up around them. If your brand, film or platform is trying to reach that audience, there is a straightforward way to do it here.

Why Bengaluru Baath

An entertainment-first audience

Nobody arrives at Bengaluru Baath by accident. Our readers are here for cinema, streaming, music and culture, which means a campaign in this environment is landing in front of people already in the mood to pay attention to entertainment.

Cinema across languages

We cover Kannada, Hindi, Telugu, Tamil, Malayalam, Bengali, Marathi, Punjabi and Odia cinema, alongside pan-India and international releases. For film and OTT campaigns, that means one publication can carry a release across audiences instead of one language market at a time.

Pop culture, not just film news

Fashion, music, celebrity, trends and internet culture sit alongside our film coverage. Brands outside entertainment reach the same readers through the culture they follow.

A young, urban, Gen-Z aware readership

Our editorial voice is written for readers who live online and treat entertainment as a running conversation. Campaigns that respect that tone tend to perform better here than campaigns that talk down to it.

The Bengaluru ecosystem

We are built in Bengaluru, with the access that comes with it: the Kannada film industry, the city’s music and events circuit, its creator economy and its audiences. For regional launches and city-led activations, that proximity is useful.

Audience

Bengaluru Baath is a growing publication and we would rather show partners real numbers than round ones. Current traffic, social and newsletter figures are shared on request with prospective advertisers, reported from our analytics rather than estimated, and dated so you know what period they cover.

What We Offer

Partnerships range from a single banner to a full release campaign. The common ones:

• Display advertising
• Homepage sponsorships
• Section sponsorships
• Article sponsorships
• Branded content
• Video integrations
• Social media amplification
• Entertainment and movie promotions
• Film release campaigns
• OTT campaigns
• Fashion and lifestyle campaigns
• Event partnerships
• Custom editorial partnerships
• Newsletter sponsorships, if and when available
• Direct advertising partnerships
• Programmatic advertising
• Launch campaigns
• Movie publicity packages

Advertising Formats

Format	Placement
Homepage Top Banner	Above the fold on the homepage
Homepage Mid-page Banner	Within the homepage content flow
Article Top	Above the article body on story pages
Article Mid-page	Within the article body on story pages
Section Sponsorship	A full content section, presented with brand attribution
Featured Story Sponsorship	Our long-form feature slot
Movie Release Calendar Sponsorship	The release calendar, a high-intent planning page
Fashion Meter Sponsorship	Our recurring entertainment fashion rundown
The Hot Cakes Sponsorship	Our trending-now section
Branded Content	Custom articles produced as clearly labelled brand content
Video Integration	Brand integration within video content

Specifications, availability and rates are shared on request. Creative dimensions and file requirements are confirmed at the time of booking.

Film and OTT Campaigns

Release campaigns need timing more than they need volume. We can build a campaign around a release window, from first-look through release week and into the post-release conversation, combining display placements, branded content, social amplification and calendar visibility. Campaign structure is agreed with the brand or studio in advance, and anything paid for is labelled.

Branded Content Policy

We want brand campaigns to work, and we want readers to trust the publication. Both depend on the same thing: a reader should always know what they are reading.

• All sponsored and commercial content is clearly identified.
• Labels used include Sponsored, Brand Partner, Paid Partnership and Advertorial.
• Branded content is visually and structurally distinguished from editorial content.
• Editorial decisions, reviews, ratings and coverage are made independently of advertising relationships.
• A paid partnership does not guarantee favourable editorial coverage. Where a commercial agreement specifically concerns branded content, that agreement governs the branded content produced under it and nothing else.
• We reserve the right to decline campaigns, creatives or content that we consider misleading, unlawful, unsafe or inconsistent with our editorial standards.
• Advertising is accepted subject to applicable Indian law and advertising standards, including requirements around disclosure of paid promotion.

How a Partnership Works

1. Write to us with your brand, objective, market, timeline and indicative budget.
2. We come back with formats, availability and a proposal built around the objective.
3. We agree scope, deliverables, labelling and schedule in writing.
4. Creative and copy are reviewed against our advertising and editorial standards.
5. The campaign goes live, and performance is reported against what was agreed.

Get in Touch

Interested in advertising with Bengaluru Baath?

Advertising	bengalurubaath@gmail.com
Phone	7760119030
Website	bengalurubaath.com